“WedgePower works! I began to deploy this strategy in my own B-to-B marketing efforts shortly after learning about it. Within the first 30 days I had landed two new major accounts that I would not have been able to get otherwise, and have two more in the pipeline. With WedgePower, you can and will get your foot in the door!”
—Terry James, Account Executive, Possitivity

“After learning this strategy, I immediately applied it to a large prospective account whom I had been trying to approach. The next week, they gave me their first order.”
—Charlotte Joseph, Dispatch Group Media

“Keith Luscher’s ‘wedge’ strategy works! One of the recipients of a recent letter, the president of the organization, organized a meeting with his leadership and me after I made the initial contact. He informed his assistant to contact me, to arrange a time for five of us to meet at once!”
—Merri Bame, Executive Coach

“This timely program provided just what I needed to help me generate more sales leads—and Keith teaches the strategy from having experienced it and done the work himself. Very helpful and highly recommended.”
—Phil Reese, VP, Small Business Payroll Services, LLC

“For B-to-B sales professionals, the ‘Holy Grail’ is getting an appointment with the right decision maker. Through WedgePower, Luscher has connected the dots of how content marketing can be focused to achieve this precise result.”
—Bob Leonard, Acsellerant.com

“WedgePower is, by far, the best assembled and explained prospecting strategy I have ever seen. This specific strategy addresses the number one concern of sales professionals.”
—Kim Gerhart, National Account Executive, Datacenter.BZ

When it comes to prospecting, we all know that ideally, the best way to connect with new, qualified people with whom we can discuss our business is through a common relationship—a personal introduction.

However we all face situations where we would like to get our foot in the door of an organization, and yet, we just don’t have that connection. How can you reach the decision maker in an organization when you CANNOT contact them on a favorable basis?

I am here to tell you that there is another strategy that can be far more effective. To get your foot in the door, use a wedge. We call it WedgePower; and it is your power to open new doors.

WedgePower is an eight-step blueprint that WORKS. It is best applied toward a limited number of targeted, business prospects at a time. It is not a mass marketing strategy—although you are encouraged to create a content marketing structure that, once in place, will also have a profound impact on future mass marketing efforts.

Rather, WedgePower is a highly effective method of securing appointments with key decision-makers—and can be used to penetrate companies of all sizes—regardless of obstacles. Let’s review these obstacles for just a moment.

The FIRST of these obstacles is no connection or previous relationship. When we want to get in the door somewhere, isn’t it so much easier when you know someone? Most believe that it is …but I disagree. Quite often, it isn’t enough to simply have a common connection.

The SECOND obstacle is not knowing who to contact. If you have no prior connection or “inside information,” you most often can only go by title. But the real power of decision is not always determined this way. Further, what do you do when your “presumed” contact just doesn’t want to be bothered?

The THIRD obstacle is often the actual prospect. We are speaking about the key decision maker, whether or not you know who they are. Consider how many calls, messages and emails they receive every day.

The FOURTH obstacle is administrative staff. Gatekeepers open and toss mail at their discretion, and they’ll intercept your call. It’s their job to keep you out! So if you are unknown, then you are in for an uphill battle of getting the audience you seek and deserve.

The FIFTH obstacle is the economy. We are all experiencing a major adjustment. We have all felt it. And the objection we often hear is: “We are on a spending freeze.”

What is WedgePower?

A “wedge” is a metaphor for creating influence through value. While I guarantee that this works, there is a catch: you have to deploy this strategy correctly. There may be trial and error. Further, if you do not create the results you want, odds are the weakness will be in either the first step, or the last.

To learn this eight step strategy right now, all you need to do is complete the form at the top of this page. There is no charge. You will receive a download link to an Executive Summary that outlines this strategy for you. You will also receive a complimentary subscription to The WedgePower Report.